New Report Shows What Promotional Products People Have Been Buying in 2012

List of the Most Popular Promotional Items in 2012

Austin, Texas: A new report from the Promotional Products Association International shows which categories of promotional products were purchased in 2012.

No surprise, but wearable of all types lead the list, for the upteenth time. Wearables would include shirts, caps, jackets, etc.

Imprinted bags moved to second place for the first time-due to the large number of imprinted tote bags sold.

“The dramatic increase in imprinted bags is no surprise. We have been seeing more than 20% year-over-year increases in imprinted tote bag orders since 2008″, reports Robert Piller, President of Eco Marketing Solutions.

Imprinted drinkware is now number four on the list, but I would imagine it will take over the number three spot from writing instruments in the near future. Sales of imprinted water bottles and sports bottles have been soaring – and I see no reason for these sales to slow down, as people are becoming more envrionmentally-friendly.

The biggest percentage dropper on the last is calendars, as these have been replaced by digital and online calendars. I see this category continue to drop further, as the market for imprinted calendars is definitely slanted toward an older consumer.

What categories did you purchase promotional products for this past year?

How does your buying trend compare to the industry average?

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Robert Piller, President of Eco Marketing Solutions in Austin, Texas, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of custom imprinted recycled pens and pencils, reusable and organic tote bags, recycled and biodegradable water bottles in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional products in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.